推特 Boasts Partnerships With Over 30 Publishers at NewFront
越来越多, the Digital Content NewFronts feel like collaborations between online publishers that know niche content 和 social platforms that know how to reach an audience. 这在周一的会议上确实是正确的 推特 NewFront, where the short-form messaging platform showed itself to be a video powerhouse by announcing partnerships with over 30 premium publishers—well above the 16 it announced during its first newfront last year.
The list of partners began with NBCUniversal, which will distributed live 和 on-dem和 clips on 推特 for seven of its properties: NBC, NBC新闻, 微软全国有线广播电视公司, CNBC, Telemundo, 今天, 和E. (与大多数合作伙伴一样, 推特 didn't offer details like when this programming will begin or how much content it will include.)
Ellen Digital Studios is getting on board with "CELEBrate," a heartwarming series that will show celebrities surprising their biggest fans. LiveNation will exp和 its 推特 partnership (which live streamed major concerts last year) by offering over 20 hours of live streams each from the Bonnaroo 和 BottleRock music festivals this year.
推特 will work with Hearst 杂志s Digital Media to stream two new shows: Delish will create "Delish's Food Day" to spotlight U.S. food holidays 和 pop culture food trends, while Seventeen will create "IRL" for celebrity gossip, 时尚, 和更多的.
Viacom previously streamed exclusive MTV 和 打赌 award show coverage over 推特. 今年, it will do that again 和 also create br和ed shows for Comedy Central, 打赌, MTV新闻, 和 MTV International for the platform. 推特 calls these rapid response shows, as they'll tap into the platform to learn about 和 respond to current trends.
To help br和s get involved with live video on 推特, the company announced Live Br和 Studio, a service that will work with br和s to plan 和 execute live events. 推特's experts will help determine the content to feature, develop a media plan to reach the desired demos, 提供技术支持, 并提供实时分析.
推特 also announced partnerships with the 国家橄榄球联盟, NBA, 美国职业足球大联盟, 福克斯体育, 公式1, ESPN, 漂白剂的报告, 副, 天气频道, 和Will Packer Media.
"推特 is the only place where conversation is tied to video 和 the biggest live moments, giving br和s the unique ability to connect with leaned-in consumers who are shaping culture,马特·德瑞拉说, 推特's global vice president of revenue 和 content partnerships. “这是我们的超级大国."
回头看看 StreamingMedia.com 和 OnlineVideo.网 获取更多的新前线周刊更新.
Matt Derella at the 2018 推特 NewFront
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