视频:SCTE 224入门，第4部分:下一步是什么

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斯图尔特Kurkowski: So, that's kind of where we're at today in the world of SCTE 224 and where our content providers are and where our distribution partners are. 接下来呢? 人们发现的一件事是, now that they've figured out how to program starts and program ends, the next logical step is all those other breaks that come in our content. 这主要是围绕广告支持.

如果我能得到14天的课程开始和结束, 如果你也可以添加你的广告打破数据在那里给我, I can also see where the breaks are coming up over the next 14 days. 在理论上, the business folks could tie to that and start doing sales of where the local ad avails are versus other ones.

There's a second part of this ad support that's just now coming in, 如果你看过最新版本的SCTE 224, 一个月前才出版的, there's a bunch of examples added in for ad support where I can identify my national ads and what's in those ad breaks, 所以当你得到一个本地AD时，我们可以做AD排除, 诸如此类.

如果我播放一个全国性的福特广告, then at your local break you could look at 信息 and say I don't want to play a Honda ad or something, or maybe I want to play a local Ford dealer ad that ties to the previous one, 诸如此类. 你现在可以在广告插播信息中做很多这样的事情, 就像我们可以控制程序的开始和结束一样, 现在我们可以查看AD中断信息, I think the sky's the limit as we start to add ad 信息 in there.

The big burden on ad one is obviously on the people producing the streams. 他们必须能够传达这些信息. Often times they don't know that until right before the show ends, not 14 days out. 问题是，如何在这之前采取行动, but the mechanics and the mechanisms and the templates and things are there to make that happen.

二是高级审计. Auditing is a big one for the content providers because they're kind of letting the ropes loose over the IRD traditionally. 我们如何审核, we push the rope a little bit in the newest version of SCTE 224 where we're mandating some things on the distant end for people to be able to audit, and query the decision manager and 诸如此类 is very difficult.

If you have a particular feed and it hits a distribution partner that's device-based and zip code-based, 该提要可以转换成多个不同的场景, 设备、邮政编码和位置的不同组合. 对于每个内容提供者来说，它也可以是唯一的, 所以我不能说你制作了多少流? 你把它分成10条小溪了吗? You might only have audiences in nine of the 10 combinations, and so if you missed one is that bad on you or is it just because you didn't have anybody in that category.

审计仍然是我们关注的一个问题. 此外，我们如何简化这些视频工作流程. If I'm a content provider that's pitching you this live content and I'm also giving you all the ADIs and all that kind of stuff so that you can do live-to-VOD capture and have everything you need added instantly to your VOD library, 这简化了很多工作流程, but it also means that you have to have confidence in that feed and be able to do all that before you're ever going to turn off your VOD pitch.

So, streamlining those workflows is definitely something that's coming. Then, another one is really the support for satellite-to-terrestrial distribution. 很多人已经在做地面广播了, 但是一些大型广播公司仍然行动迟缓, and we're starting to see several of them know that are coming off of satellite contracts, 不续签卫星合同, 诸如此类.

For them to be able to transition from that controlled world of IRDs and steering and tuning off the satellite to a terrestrial delivery where I give you all of my content in one big pipe, 这需要他们的一些信心.

Being able to work through that process, there are obviously great benefits. 你可以得到更高质量的视频. I can give you mezz feeds and 诸如此类 I can't do off the satellite. 我认为是渐进的部分, is the waiting for “I'm not going to do anything as a distribution partner until the content providers give it to me and vice versa.” We've broken through that deadlock and so now I think you see that there's a lot of SCTE 224 things flowing, 正如我所说的, 我们看到内容提供商来找我们说, “I want to be able to give 224 to my partners and I want full 224 to decorate my streams.”

我们也看到合作伙伴来找我们说, “嘿, 我想从这个内容提供者的内容, 但我想要224, 把它拉过来.” I think we've broken through that to where sudden now is the talk with 224, and then these things will be coming soon to add on top of it, which will definitely make it the cornerstone of delivering those instructions.